Zurn Elkay recently began focusing sales efforts more on seven specific categories of potential customers (verticals). The goal was to create a brochure for each vertical to highlight how our wide range of products can meet all of their needs from one source.
While each brochure maintained a similar look and feel, the content was developed to target each audience - e.g. filtration products for schools, vandal-resistant models for airports, remote flushing sinks and flush valves for hospitals, etc.
These were well-received by the sales team and have become important tools out in the field.
Below are four of the seven brochures - Airports, K-12 & Higher Ed, Public Safety, and Healthcare.
Airports
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K-12 & Higher Education
Public Safety
Healthcare
