World Dryer is a leading hand dryer brand owned by Zurn Elkay Water Solutions, and is one of my assigned business units. A new Sanitize + Dry hand dryer unit is in the works, and I have been primarily responsible for marketing content as we move through the new product development process.
While World Dryer is known for its bright red logo, we pivoted to a new color scheme for this product to highlight a key differentiator: the Cold Plasma Technology. This feature allows the dryer to kill up to 99.99% of germs while drying your hands, and the sales team wanted to be sure it stood out.
The bright purple comes from the Cold Plasma Technology logo we already had in place, with a futuristic, high-tech, high-end feel to the marketing materials. The sales team and business unit leaders loved the pivot from the norm.
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